THE GOAL:

To develop and grow Camouflaged Sisters into a national brand.

CHALLENGE:

Originally, Lila had given the book a working title of Duty, Honor & Serve to express a unified message that all military women could relate to. She thought by simply sharing military women’s experiences, she’d have a competitive edge, but she didn’t know the title alone wasn’t distinctive enough to differentiate her book concept from others in the marketplace.

THE GOAL:

To publish and launch his book with maximum sales impact.

CHALLENGE:

Initially, Lamar had deemed his book title, The Seven Ingredients to Making a Cake: Marriage Made Sweet, non-negotiable because he didn’t understand how niche marketing would impact his book sales.

THE GOAL:

To reach a new audience outside of her existing network.

CHALLENGE:

Like many new authors, Shani tried to promote her book to everyone who she thought would support her. She attempted to drive book sales in various ways but had little results, so her daily efforts became timely, exhausting, and unmotivated.

THE GOAL:

To collectively generate sales from a book collaboration project.

CHALLENGE:

Developing promotional content that all the coauthors could use to secure pre-sale orders.